Adoption of pro-environmental behaviors among farmers: application of Value–Belief–Norm theory

Chemical and Biological Technologies in Agriculture

Table 8 Results of Pearson correlation coefficient of research variables with farmers’ pro-environmental behaviors and continue to produce clean technology

Variables	Pro-environmental behavior (adoption)		Continue to produce clean technology
Variables	r	P-value	r	P-value
Agricultural background	0.071	0.4	0.093	0.27
Social norms	0.714	0.0001	0.605	0.0001
Perceived behavioral control of clean technology	0.468	0.0001	0.299	0.0001
Environmental affections	0.449	0.0001	0.501	0.0001
Moral norms	0.665	0.0001	0.729	0.0001
Environmental responsibility	0.581	0.0001	0.44	0.0001
Awareness of consequences	0.52	0.0001	0.672	0.0001
Awareness of needs	0.33	0.079	0.179	0.031
Access to extension education	0.52	0.0001	0.31	0.0001
Attitude toward environment	0.425	0.0001	0.613	0.0001
Pro-environmental behavior (adoption)	–	–	0.603	0.0001